Humans need emotion. We’re driven by values and beliefs. We’re passionate. About people, stuff and brands. We feel in ways the most meticulously programmed Siri or Alexa never will.
It’s why the market research we do here at One Minute to Midnight focuses on the human. We use it to uncover powerful, smart insight. Then, we deliver it to your company in creative, inventive ways that everyone will want to use.
With our strategic insights, global organizations bolster their brand positioning and connect with audiences in ways they never thought humanly possible.
Our work influences everything from communications strategies to product development. (We even changed the narrative of one of the world’s greatest video games.)
How do we do it? By listening harder and observing deeper. We get into what your audience thinks, feels and does. It’s the how and why of connection. The results become integral to your business – in a multitude of ways.
So, why One Minute to Midnight? Well, plot the history of the world on a 24-hour clock and 11.59pm is precisely when humans came along.
Interested? Let’s talk
We partner with the world’s best-known brands – in ecommerce, entertainment, travel, finance, FMCG and social media. We do awesome work, but we can’t always talk about it.
What we can say is, we uncover powerful, smart insight via intensive research. That might be through our values game, a 360 immersion program, digital means, big quant, or a unique combination. It’s always delivered in creative, inventive ways your company will want to use.
We’ve influenced everything from the strategic vision of the world’s most popular social media platform to the narrative of the world’s most sought-after computer game.
Want specifics? Ask us.
We gave an underused segmentation new life and caused a rethink of the ingoing communications platforms
"This seminal piece of research provided us with a clear understanding of who we are trying to recruit into the brand, their behaviors, passions and beliefs. It has not only helped shape our social media and content strategy, but opened up a wider discussion about how we should communicate. The whole process was managed efficiently by the team and we were especially impressed with how the work was presented, ensuring everyone in the company could easily access it.”
We’re experts at getting into the heads of other people. If they let us into their minds, it’s only fair we do the same. Check out our latest strategic thinking, communications and projects here. Want to talk more?
Human Futures is our bi-monthly magazine exploring human stories from around the world.
Check out our latest issues below!
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