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The Art of Moderating Kids: Nurturing The Chaos
When I was first asked to moderate kids, it felt like this whole new world I was stepping into and it was terrifying. How do I talk to...
Emily Hoong
Apr 22


Bernies vs Barnies: When We Become Part of the Story
A Netflix Special Everyone talks about the power of storytelling. We’re the narrating apes, after all. But Netflix’s latest Black Mirror...
Shems Ghali
Apr 17


The Ride-hailing App That Changed My Life
I am standing at the short-stay car park at Heathrow Airport. It’s 8:40pm and I just got off a 14-hour flight from Shanghai. The only...
Emily Hoong
Jan 27


Out with the old and in with the new...but does everything have to be so binary?
Photo by Thanh Tran on Unsplash As I sat devouring my 'Coronation Curried Turkey' on Boxing Day, my mind raced ahead to the next big...
Paul Laver
Jan 2


Is the lost art of Creative Development Research making a comeback?
Walking down Canal Street in SoHo the other day, I felt an unexpected thrill tinged with nostalgia. Living in a new, vibrant city (albeit...
Paul Laver
Nov 15, 2024


What luxury consumers want: Lessons from the viral trends of ‘quiet luxury’ and ‘mob wife aesthetic’
How brands are navigating the terrain of luxury consumers with a misplaced compass, and what we can learn from TikTok trends. Last year...
Amalia Webber
Feb 7, 2024


Embracing Evolving UK Values: Unlocking Brand Resonance
In a world of flux caused by the flock of black swans that has descended upon us, huge increasing pressures have been put on folks’...
Paul Laver
Dec 8, 2023


Have we forgotten the secret ingredient to travel?
“Do you want to see the tunnel under my house?” He said. My partner and I immediately dropped our forks, looking at each other. Usually...
Sophia Yanik
Nov 20, 2023


Leveling Up Gaming's Inclusivity Efforts
How far have we come since 2021, and where does the industry stand to gain from playing up the values of its audience? On the surface,...
George Clapp & Sam Adenuga
Nov 2, 2023


Putting the human at the heart of quantitative research
Let's face it, we're not robots! On the daily, we make decisions based on how we feel about ourselves and the world around us. As...
Krikor Mugerian
Oct 17, 2023
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