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Brand of the Week: Pleasing by Harry Styles

By Amber Levy (Intern, One Minute To Midnight) As we’ve just had pride month, for this week I wanted to look at the role of Gender...

Brand of the Week: Queen Elizabeth II (& The Royal Family)

Last week was Queen Elizabeth’s Platinum Jubilee, and for those of us stateside that might not know what that means, it marks the 70 year...

Lessons in Fandom from Drive to Survive

Which sport features a training regimen that is a “combination of wrestling and Fifty Shades of Gray”? A sport that can start off like...

Brand of the Week: Tesla's Values

I’ve never been that into cars, they get me from A to B, and that’s about it… but for some reason, whenever I see a Tesla it’s a whole...

Brand of the Week: Nike Korea's Playground For All

We’re going to dedicate this week’s Brand of the Week to our brilliant Clara who has sadly finished her internship, but has been a...

Brand of the Week: Ford "For the Builders"

Heritage brands sometimes don’t feel the need to generate thought provoking campaigns, instead relying on their strong existing...

Brand of the Week: The Values of the Year (So Far)

Values are central to everything we do at One Minute to Midnight, and we think they’re crucial for brands to be in-touch with their...

Brand of the Week: Natura's Tree of Plenty

This week’s Brand of the Week is Natura, a Brazilian-born vegan cosmetics brand that prides itself on a sustainable approach to beauty....

Brand of the Week: Wren Kitchens "The Greatest Showroom"

Hey everyone! I hope you've all had great weeks coming off the back of Easter! For this Brand of the Week, I really wanted to focus on...

A shift in gaming values?

Gaming to me always felt very male, aggressive, and violent. Every time there’s a conversation about gaming I check out – my mind wanders...