We are a strategic consultancy that believes people are not simply consumers, audiences or data points, but human beings shaped by values, tensions and lived realities.
Our thinking delves deep beneath the surface of behaviour. We uncover what truly matters, giving brands the clarity to act with deeper relevance, urgency & meaning and turn that understanding into meaningful growth.
Our thinking delves deep beneath the surface of behaviour. We uncover what truly matters, giving brands the clarity to act with deeper relevance, urgency & meaning and turn that understanding into meaningful growth.
A Short History of Us
It’s mind-blowing when you consider that “We” (humankind) aren’t even a chapter in Earth’s biography; we are just the final punctuation mark on the very last page.
Yet, we’ve crammed an amazing amount of life, culture and innovation into that single minute. At One Minute To Midnight, we love to explore what it means to be human.
Join us as we adventure into human meaning.
Yet, we’ve crammed an amazing amount of life, culture and innovation into that single minute. At One Minute To Midnight, we love to explore what it means to be human.
Join us as we adventure into human meaning.
The earth forms from a cloud of cosmic dust
Simple, single-celled life appears early, but things move incredibly slowly
20:30 The Cambrian Explosion occurs, complex, multicellular life finally kicks into high gear
23:00 The dinosaurs emerge, dominate and go extinct by 23:40
23:58 Our earliest hominid ancestors start walking upright
23:59 Modern homosapiens finally arrive — at one minute to midnight
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Our Team
Amalia
Emily
George
Jackie
Kamaya
Max
Megan
O2
Raquel
Regina
Sam
Samy
Shems
Sophia
Tom
Our Offices
Los Angeles
1370 N. Saint Andrews Pl, CA 90028
New York
325 Hudson St, 4th Floor, NY 10013
London
53-64 Chancery Lane, WC2A 1QS
