A Barbie World May Not Be so Plastic Afterall Now She’s Teaching Children Empathy
We all have our own personalities, it’s what makes us different. We live separate realities defined by our own experiences, families,...
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Shems Ghali
- Nov 20, 2020
Has COVID Created a New Era for Marketing?
Dear world, It’s been a weird 8 months, and a whirlwind the last few weeks with the sudden lockdown 2.0 and the US election. From...
Andy Cooper
- Nov 11, 2020
'Trump Stumped' - A Very British View on the US Elections from our team in New York
A special week in America (in which the US finally got to experience the beauty of Test Cricket) “Cricket a game which the English, not...
Shems Ghali
- Oct 6, 2020
To boycott or not to boycott… that’s the Oatly question
Dear world, If you’re not too familiar with Oatly, the vegan milk company, you probably will have seen their marketing campaigns that...
Astrid Kitchen
- Sep 29, 2020
The Good, the Bad & the Social
Dear world, Another documentary has dropped on Netflix about the fate of humankind, which is doomed if we keep up our tech and social...
Shems Ghali
- Sep 15, 2020
Are we really ready to move from the ‘New Normal’ back into the ‘Old Normal’?
How have we, as humans, and also a COVID society, adapted and reacted over the last 6 months...
Shems Ghali
- Sep 4, 2020
A Famous Rusty Billboard
Dear World, Although travel to most countries isn’t on the cards for all of us (or face a dooming 2-week quarantine), if you’ve been...
Karis O'Leary Smith
- Jun 16, 2020
Some people used to look at me weirdly when we talked about using human values in business & insight
Here’s why it’s not looking so weird anymore… Ideas and concepts have their time and it often takes a shock to the system to make people...
Paul Laver
- May 28, 2020
What will your 'Post-Covid World' look like: sunny-side-up / down, scrambled, poached or hard-boiled
Paul Laver, Human and Co-Founder of One Minute to Midnight Dear World, The sale of egg cups has increased by 8% since lockdown. Wow, this...
Paul Laver
- May 20, 2020
The Power of Shared Perspectives and Preventing our Prejudices Leading Us
Paul Laver, Human and Co-founder of One Minute to Midnight Dear World, Every Monday here at One Minute to Midnight we spend an hour...
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