More than a tasty burger... the real human meaning of McDonald's
I was rarely allowed to eat at McDonald's as a kid. Despite one memory of being allowed to play in the ball pit at a friend’s birthday,...
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James Davidson
- Sep 16, 2021
More than porn... the deep human meaning behind Only Fans
The user-generated site Only Fans recently saw widespread backlash after it announced it would ban sexually explicit content after...
Paul Laver
- Aug 27, 2021
Why our creative development research is different
One Minute to Midnight’s creative development is different from many others, and it's why we provide useful guidance to both agencies and...
Shems Ghali
- Aug 13, 2021
Some food for thought - how food can tell personal stories
Storytelling isn’t just fundamental to writers or filmmakers; it is the bedrock of human communication. It’s how we create meaningful...
James Davidson
- May 11, 2021
More than raving... the deep human meaning of dance music
"It was so crazy being back surrounded by people. It was incredible. To be in the middle of everyone, just moving around, you feel like...
Andy Cooper
- Apr 22, 2021
Just Listen....
Six of the UK’s biggest “brands” failed to listen to their most engaged fans this week, and now look like fools (Man Utd, Liverpool,...
James Davidson
- Jan 26, 2021
Will emerging from Covid19 mark the next era of corporate responsibility?
When the world ground to a screeching halt 10 months ago, it allowed us all the time to pause, reflect and truly see the face of...
Shems Ghali
- Dec 22, 2020
A Barbie World May Not Be so Plastic Afterall Now She’s Teaching Children Empathy
We all have our own personalities, it’s what makes us different. We live separate realities defined by our own experiences, families,...
Shems Ghali
- Nov 20, 2020
Has COVID Created a New Era for Marketing?
Dear world, It’s been a weird 8 months, and a whirlwind the last few weeks with the sudden lockdown 2.0 and the US election. From...
Andy Cooper
- Nov 11, 2020
'Trump Stumped' - A Very British View on the US Elections from our team in New York
A special week in America (in which the US finally got to experience the beauty of Test Cricket) “Cricket a game which the English, not...
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