L'Oréal is the largest cosmetics company in the world, but rather than just focusing on creating better, trendier makeup and face...

I was reading back over Amalia’s post last week, and I realised there is a whole world of sports marketing – both from teams and brands –...

This week’s ‘brand of the week’ is University of Oregon ‘Ducks’ football team…let me explain… A couple weeks ago my sister and I watched...

Photo by Andrea Rondon on Unsplash With growing focus on health and wellness, North Face has benefited from renewed interest in the...

Hi everyone! This week we wanted to continue our running theme of dating apps. There are a few out there which are doing some really...

In the many years we have used our Values model, we have noticed that Power holds very negative connotations, at least in the Western...

Hello Everyone! This week I’ve been looking at some of the brands that I use or wear on a day-to-day basis to understand them beyond just...

It’s just been the most romantic time of the year, love is in the air and so is the buzz of a new dating app. When we think about online...

Happy Friday everyone, We’ve noticed that some brands have launched campaigns with values that perhaps isn’t very consistent with the way...

I'm really excited to talk the Brand of the Week that I’ve chosen, for two reasons: the first one will become obvious as you read, and...