More than building blocks, the real human meaning of LEGO
During birthday parties as a young girl, I was showered with pretty pink gifts – dolls, make-up kits, kitchen sets or beads to make my...
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Emily Hoong
- Nov 2, 2021
More than a pretty painting, the real human meaning of art museums
Museums feel home to some but not for others. While London is inundated with rooms you can enter without costing you a penny, an entry...
Shems Ghali
- Oct 20, 2021
More than a fashion choice...the real human meaning of a tracksuit
Photo by Monstera from Pexels Over the last (almost) 2 years, with most of our time being spent moving from our bedroom to the kitchen...
George Clapp
- Oct 12, 2021
Inside the gaming community: Championing player values
In the last 10 years, the gaming industry has seen immense growth and diversification. There are approximately 2.8 billion global...
Amalia Webber
- Sep 21, 2021
More than a tasty burger... the real human meaning of McDonald's
I was rarely allowed to eat at McDonald's as a kid. Despite one memory of being allowed to play in the ball pit at a friend’s birthday,...
James Davidson
- Sep 16, 2021
More than porn... the deep human meaning behind Only Fans
The user-generated site Only Fans recently saw widespread backlash after it announced it would ban sexually explicit content after...
Paul Laver
- Aug 27, 2021
Why our creative development research is different
One Minute to Midnight’s creative development is different from many others, and it's why we provide useful guidance to both agencies and...
Shems Ghali
- Aug 13, 2021
Some food for thought - how food can tell personal stories
Storytelling isn’t just fundamental to writers or filmmakers; it is the bedrock of human communication. It’s how we create meaningful...
James Davidson
- May 11, 2021
More than raving... the deep human meaning of dance music
"It was so crazy being back surrounded by people. It was incredible. To be in the middle of everyone, just moving around, you feel like...
Andy Cooper
- Apr 22, 2021
Just Listen....
Six of the UK’s biggest “brands” failed to listen to their most engaged fans this week, and now look like fools (Man Utd, Liverpool,...
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