More than raving... the deep human meaning of dance music
"It was so crazy being back surrounded by people. It was incredible. To be in the middle of everyone, just moving around, you feel like...
Andy Cooper
- Apr 22, 2021
Just Listen....
Six of the UK’s biggest “brands” failed to listen to their most engaged fans this week, and now look like fools (Man Utd, Liverpool,...
James Davidson
- Jan 26, 2021
Will emerging from Covid19 mark the next era of corporate responsibility?
When the world ground to a screeching halt 10 months ago, it allowed us all the time to pause, reflect and truly see the face of...
Shems Ghali
- Dec 22, 2020
A Barbie World May Not Be so Plastic Afterall Now She’s Teaching Children Empathy
We all have our own personalities, it’s what makes us different. We live separate realities defined by our own experiences, families,...
Shems Ghali
- Nov 20, 2020
Has COVID Created a New Era for Marketing?
Dear world, It’s been a weird 8 months, and a whirlwind the last few weeks with the sudden lockdown 2.0 and the US election. From...
Andy Cooper
- Nov 11, 2020
'Trump Stumped' - A Very British View on the US Elections from our team in New York
A special week in America (in which the US finally got to experience the beauty of Test Cricket) “Cricket a game which the English, not...
Shems Ghali
- Oct 6, 2020
To boycott or not to boycott… that’s the Oatly question
Dear world, If you’re not too familiar with Oatly, the vegan milk company, you probably will have seen their marketing campaigns that...
Astrid Kitchen
- Sep 29, 2020
The Good, the Bad & the Social
Dear world, Another documentary has dropped on Netflix about the fate of humankind, which is doomed if we keep up our tech and social...
Shems Ghali
- Sep 15, 2020
Are we really ready to move from the ‘New Normal’ back into the ‘Old Normal’?
How have we, as humans, and also a COVID society, adapted and reacted over the last 6 months...
Shems Ghali
- Sep 4, 2020
A Famous Rusty Billboard
Dear World, Although travel to most countries isn’t on the cards for all of us (or face a dooming 2-week quarantine), if you’ve been...