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George Clapp
Mar 14, 2022
Brand of the Week: Hinge's Voice Prompts
Hi everyone! This week we wanted to continue our running theme of dating apps. There are a few out there which are doing some really...
Emily Hoong
Mar 8, 2022
Power to the women
In the many years we have used our Values model, we have noticed that Power holds very negative connotations, at least in the Western...
George Clapp
Mar 7, 2022
Brand of the Week: Nicce & Bikestormz "Finding Space"
Hello Everyone! This week I’ve been looking at some of the brands that I use or wear on a day-to-day basis to understand them beyond just...
Shems Ghali
Mar 2, 2022
Thirsty for 'Thursday'... Can this new app bring more joy to dating?
It’s just been the most romantic time of the year, love is in the air and so is the buzz of a new dating app. When we think about online...
Emily Hoong
Feb 25, 2022
Anti-Brand of the Week: BrewDog SAD AF
Happy Friday everyone, We’ve noticed that some brands have launched campaigns with values that perhaps isn’t very consistent with the way...
Dianna Feng
Feb 18, 2022
Brand of the Week: Samsung's "Galaxy For The Planet"
I'm really excited to talk the Brand of the Week that I’ve chosen, for two reasons: the first one will become obvious as you read, and...
Clara Han
Feb 14, 2022
Brand of the Week: Ikea's Meatless Meatballs
Following on from our not-so health focussed brand last week, we thought we'd take it a bit more seriously this, with Ikea's new meatless...
Emily Hoong
Feb 4, 2022
Brand of the Week: "When You're Up For Your Favourites" by McDonald's
January is the month where people are a bit more conscious about health because of Christmas overindulgence and also ‘new year, new me’...
Clara Han
Feb 2, 2022
More Than a Holiday; The Real Human Meaning of Brands Celebrating Lunar New Year
The Chinese New Year, or Spring Festival, is one of the most important festivals in China. It celebrates the beginning of the new year on...
George Clapp
Jan 28, 2022
Brand of the Week: "Give it Some" by Gousto & Mother
I’ve been looking back over the last 2 years and was getting increasingly frustrated over the lack of hedonism shown in marketing around...
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