• Paul Laver

Fast Fashion

It’s winter, it’s cold and I need more clothes. This season is when my obsession for coats comes out to play and I just can't seem to resist a new puffer or a faux fur-lined biker jacket - you never can have too many, right?


Fashion for me (and many others I'm sure), is a form of expression that lets me show off my personality and creativity. But maybe as Gianni Versace says, I’m one of those people who lets fashion control me rather than the other way round...


"Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live." - Gianni Versace


And the pressure to take control is greater than ever with The hot topic at the moment is fast fashion but I’m not embarrassed to say I was naive to the situation. It’s not something you hear about much in the news so it’s no wonder most of us don’t know much about it. My friend actually sat me down to watch The True Cost, which if you haven’t seen I’d recommend. Turns out, to answer my previous question, you can have too many coats.


Since then I’ve done a little more digging and thought I’d share some of the facts I was most shocked by:

  • To make one pair of jeans and a T-shirt uses up 20,000 litres of water which to put in context you can compare to a pound of plastic which uses just over 100 litres.

  • On average a person wears a fast fashion clothing item less than 5 times and keeps it for 35 days before throwing it away.

  • 85% of textiles are sent to landfills which is an estimated 21 billion tonnes a year

Sounds like we’re killing our planet and I don’t literally want to ‘dress to kill’. The easiest suggestion to help this is to just stop buying clothes but that’s not realistic and as I said earlier, I need some new items. So, what can we do to help tackle fast fashion?

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