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Has COVID Created a New Era for Marketing?
Dear world, It’s been a weird 8 months, and a whirlwind the last few weeks with the sudden lockdown 2.0 and the US election. From...
Shems Ghali
Nov 20, 2020


'Trump Stumped' - A Very British View on the US Elections from our team in New York
A special week in America (in which the US finally got to experience the beauty of Test Cricket) “Cricket a game which the English, not...
Andy Cooper
Nov 11, 2020


To boycott or not to boycott… that’s the Oatly question
Dear world, If you’re not too familiar with Oatly, the vegan milk company, you probably will have seen their marketing campaigns that...
Shems Ghali
Oct 6, 2020


The Good, the Bad & the Social
Dear world, Another documentary has dropped on Netflix about the fate of humankind, which is doomed if we keep up our tech and social...
Astrid Kitchen
Sep 29, 2020


Are we really ready to move from the ‘New Normal’ back into the ‘Old Normal’?
How have we, as humans, and also a COVID society, adapted and reacted over the last 6 months...
Shems Ghali
Sep 15, 2020


A Famous Rusty Billboard
Dear World, Although travel to most countries isn’t on the cards for all of us (or face a dooming 2-week quarantine), if you’ve been...
Shems Ghali
Sep 3, 2020


Some people used to look at me weirdly when we talked about using human values in business & insight
Here’s why it’s not looking so weird anymore… Ideas and concepts have their time and it often takes a shock to the system to make people...
Karis O'Leary Smith
Jun 15, 2020


What will your 'Post-Covid World' look like: sunny-side-up / down, scrambled, poached or hard-boiled
Paul Laver, Human and Co-Founder of One Minute to Midnight Dear World, The sale of egg cups has increased by 8% since lockdown. Wow, this...
Paul Laver
May 27, 2020


The Power of Shared Perspectives and Preventing our Prejudices Leading Us
Paul Laver, Human and Co-founder of One Minute to Midnight Dear World, Every Monday here at One Minute to Midnight we spend an hour...
Paul Laver
May 19, 2020


February: New Perspectives on Importance
Dear World, Every month, each of our humans has an allocated Inspiration Budget they can spend on trying something new. As an insight...
Karis O'Leary Smith
Apr 1, 2020
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