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More Than a Substitute: The curious case of Low/No
With "Dry January" looming, more and more people are looking to go sober. Nick Bodkins, founder of US-based non-alcoholic alcohol outlet...
George Clapp
Dec 13, 2022


Brand of the Week: Virgin's timeless edge
This week I flew Virgin Atlantic for the first time ever. I’m an Englishman in New York so have crossed the pond countless times (with...
Andy Cooper
Nov 18, 2022


Brand of the week: Comedy hour, The Vegan special
What comes to mind when you think of Veganism? Is it the environment? Animals? Or perhaps a healthy and better lifestyle? Universalism...
Gloria Marfo
Nov 9, 2022


Values are the vitality of life. Live yours!
World Values day is upon us again and what better time is there to think about the meaning of life (other than perhaps many of the other...
Paul Laver
Oct 20, 2022


Brand of the Week: NBA – it's back!
NBA Season Tip Off is 18th October and we at One Minute to Midnight can’t wait. Will Steph and the Warriors can go back to back or will...
Zander Oldring
Oct 18, 2022


Brand of the Week: Nike's SNKRS DAY
If you love sneakers as much as I do, or Nike, or have even just overheard ‘sneaker chatter’ then you might’ve heard of Nike SNKRS, the...
Gloria Marfo
Oct 13, 2022


Brand of the Week: Ralph Lauren & HBCUs Collaborate
You’re probably familiar with the Ralph Lauren “Polo”, the original collared shirt, embroidered with the classic emblem of the polo...
Jessica Miller
Sep 8, 2022


Brand of the Week: The Deodorant Refillution
With environmental responsibility being increasingly at the front of the conscious consumer’s mind, we've seen countless brands pivot...
Gabi Kriaucionyte
Sep 1, 2022


Brand of the Week: Sakara Life, a Premium Meal Kit Delivery
Meal kits. Biohacking. Energy. Lifestyle. The latest wellness trends are homemade-quality health foods with the convenience of delivery....
Gabi Kriaucionyte
Aug 17, 2022


Brand of the Week: Pleasing by Harry Styles
By Amber Levy (Intern, One Minute To Midnight) As we’ve just had pride month, for this week I wanted to look at the role of Gender...
Amber Levy
Aug 3, 2022
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