Blog | OMTM

Dianna Feng

Brand Of The Week: Powerade's "Pause is Power"

This week’s Brand of the Week is POWERADE’s “Pause is Power.” I came across this one a couple of days ago and found it incredibly...

Clara Han

More than makeup; the real human meaning of ModiFace

L'Oréal is the largest cosmetics company in the world, but rather than just focusing on creating better, trendier makeup and face...

George Clapp

Brand of the Week: Adidas "Dare To Create"

I was reading back over Amalia’s post last week, and I realised there is a whole world of sports marketing – both from teams and brands –...

Amalia Webber

Brand of the Week: The University of Oregon Ducks

This week’s ‘brand of the week’ is University of Oregon ‘Ducks’ football team…let me explain… A couple weeks ago my sister and I watched...

Clara Han

More than an outdoor apparel, the real human meaning of North Face

Photo by Andrea Rondon on Unsplash With growing focus on health and wellness, North Face has benefited from renewed interest in the...

George Clapp

Brand of the Week: Hinge's Voice Prompts

Hi everyone! This week we wanted to continue our running theme of dating apps. There are a few out there which are doing some really...

Emily Hoong

Power to the women

In the many years we have used our Values model, we have noticed that Power holds very negative connotations, at least in the Western...

George Clapp

Brand of the Week: Nicce & Bikestormz "Finding Space"

Hello Everyone! This week I’ve been looking at some of the brands that I use or wear on a day-to-day basis to understand them beyond just...

Shems Ghali

Thirsty for 'Thursday'... Can this new app bring more joy to dating?

It’s just been the most romantic time of the year, love is in the air and so is the buzz of a new dating app. When we think about online...

Emily Hoong

Anti-Brand of the Week: BrewDog SAD AF

Happy Friday everyone, We’ve noticed that some brands have launched campaigns with values that perhaps isn’t very consistent with the way...