Power to the women
In the many years we have used our Values model, we have noticed that Power holds very negative connotations, at least in the Western...
George Clapp
- Mar 7
Brand of the Week: Nicce & Bikestormz "Finding Space"
Hello Everyone! This week I’ve been looking at some of the brands that I use or wear on a day-to-day basis to understand them beyond just...
Shems Ghali
- Mar 2
Thirsty for 'Thursday'... Can this new app bring more joy to dating?
It’s just been the most romantic time of the year, love is in the air and so is the buzz of a new dating app. When we think about online...
Emily Hoong
- Feb 25
Anti-Brand of the Week: BrewDog SAD AF
Happy Friday everyone, We’ve noticed that some brands have launched campaigns with values that perhaps isn’t very consistent with the way...
Dianna Feng
- Feb 18
Brand of the Week: Samsung's "Galaxy For The Planet"
I'm really excited to talk the Brand of the Week that I’ve chosen, for two reasons: the first one will become obvious as you read, and...
Clara Han
- Feb 14
Brand of the Week: Ikea's Meatless Meatballs
Following on from our not-so health focussed brand last week, we thought we'd take it a bit more seriously this, with Ikea's new meatless...
Emily Hoong
- Feb 4
Brand of the Week: "When You're Up For Your Favourites" by McDonald's
January is the month where people are a bit more conscious about health because of Christmas overindulgence and also ‘new year, new me’...
Clara Han
- Feb 2
More Than a Holiday; The Real Human Meaning of Brands Celebrating Lunar New Year
The Chinese New Year, or Spring Festival, is one of the most important festivals in China. It celebrates the beginning of the new year on...
George Clapp
- Jan 28
Brand of the Week: "Give it Some" by Gousto & Mother
I’ve been looking back over the last 2 years and was getting increasingly frustrated over the lack of hedonism shown in marketing around...
Regina
- Jan 21
Brand of the Week: Spotify Unwrapped
Photo by Spencer Imbrock on Unsplash We wanted to place this week’s focus on looking back over the last 12 months – specifically the...