Hi everyone! This week we wanted to continue our running theme of dating apps. There are a few out there which are doing some really...

In the many years we have used our Values model, we have noticed that Power holds very negative connotations, at least in the Western...

Hello Everyone! This week I’ve been looking at some of the brands that I use or wear on a day-to-day basis to understand them beyond just...

It’s just been the most romantic time of the year, love is in the air and so is the buzz of a new dating app. When we think about online...

Happy Friday everyone, We’ve noticed that some brands have launched campaigns with values that perhaps isn’t very consistent with the way...

I'm really excited to talk the Brand of the Week that I’ve chosen, for two reasons: the first one will become obvious as you read, and...

Following on from our not-so health focussed brand last week, we thought we'd take it a bit more seriously this, with Ikea's new meatless...

January is the month where people are a bit more conscious about health because of Christmas overindulgence and also ‘new year, new me’...

The Chinese New Year, or Spring Festival, is one of the most important festivals in China. It celebrates the beginning of the new year on...

I’ve been looking back over the last 2 years and was getting increasingly frustrated over the lack of hedonism shown in marketing around...