Blog | OMTM

George Clapp

A Genre-Defining Year: How Gaming Trends Reflect the World Around us

Gaming has always been an industry that’s built around the human experience. For a game to be successful it needs to generate a lasting...

Raquel & Amalia

Optimism for a better future... and better research

The optimism bias and how it can help us embrace the unexpected, leading to more inspiring research If you'd rather listen to this than...

George Clapp

More Than a Substitute: The curious case of Low/No

With "Dry January" looming, more and more people are looking to go sober. Nick Bodkins, founder of US-based non-alcoholic alcohol outlet...

Andy Cooper

Brand of the Week: Virgin's timeless edge

This week I flew Virgin Atlantic for the first time ever. I’m an Englishman in New York so have crossed the pond countless times (with...

Gloria Marfo

Brand of the week: Comedy hour, The Vegan special

What comes to mind when you think of Veganism? Is it the environment? Animals? Or perhaps a healthy and better lifestyle? Universalism...

Paul Laver

Values are the vitality of life. Live yours!

World Values day is upon us again and what better time is there to think about the meaning of life (other than perhaps many of the other...

Zander Oldring

Brand of the Week: NBA – it's back!

NBA Season Tip Off is 18th October and we at One Minute to Midnight can’t wait. Will Steph and the Warriors can go back to back or will...

Gloria Marfo

Brand of the Week: Nike's SNKRS DAY

If you love sneakers as much as I do, or Nike, or have even just overheard ‘sneaker chatter’ then you might’ve heard of Nike SNKRS, the...

Jessica Miller

Brand of the Week: Ralph Lauren & HBCUs Collaborate

You’re probably familiar with the Ralph Lauren “Polo”, the original collared shirt, embroidered with the classic emblem of the polo...

Gabi Kriaucionyte

Brand of the Week: The Deodorant Refillution

With environmental responsibility being increasingly at the front of the conscious consumer’s mind, we've seen countless brands pivot...