Category: Values and Brands

Why is Human Insight important?

New rules apply. A new order has risen. The locus of control has changed. Brands no longer control the game. Now is the time of the human! Sound familiar? Have a peruse of any copy of Campaign or Marketing Week and you’ll find at least two or three articles with words to this affect.  But what does all this really mean? Download… Read more →

Brands Make You Happy – Fact!

One day I was at a party and this person said to me, “Brands aren’t important to me… I shop at Aldi and Muji see!”  Popping into my head was that famous allegedly Mark Twain Quote “De-nial ain’t a river in Egypt baby!” Well maybe he didn’t say the baby bit at the end but you get my drift.  … Read more →