Category: Uncategorized

The Usefulness Project

The Usefulness Project – the DNA of what makes insight truly useful to businesses. It’s the most important insight project you’ve never commissioned. To receive your copy of The Usefulness Project, please fill out the form below or email usefulness@oneminutetomidnight.life Read more →

Are We Missing the Point of Memory?

Are We Missing the Point of Memory? When you ask people to remember their behaviour and why they behaved that way… well they are so often inaccurate that the question and answer approach to research is just wrong. Behaviour and understanding System 1 (the instinctive, more emotional decision making that governs behaviour) is the only thing that matters… and you… Read more →

Politicians Are Values Abusers

Another year, another politician and our blessed leader (for now) Theresa May is waxing lyrical about British values… again. Will they never learn?! Have you ever stopped to wonder what exactly ‘they’ – our political class – mean by any of their ‘values’ claims? Or why there’s this intrinsic belief that these ‘home grown British values’ make us superior to… Read more →