Category: News

The Problem with Culture

There is an evil amongst us in this marketing industry of ours. It is leading us to confusion and disappointment. This evil is the ubiquitous ‘Cultural Research’. It’s leading charges bandy around phrases such as ‘looking through the cultural lens’, ‘providing you with the cultural expertise’ or ‘realising the cultural perspective.’ Such an approach needs to be handled with considerable… Read more →

Five-Four-Three-Two-One – London we have launch!

Today we open the doors on what we hope is an exciting new journey into insight and research – the Global Human Insight Consultancy, One Minute to Midnight. Some time ago the idea was conceived to create a ‘thing’ that better answered the insight needs of business. We didn’t want to just set up an agency put our ‘fabulous’ names… Read more →