Why is Human Insight important?

New rules apply. A new order has risen. The locus of control has changed. Brands no longer control the game. Now is the time of the human! Sound familiar? Have a peruse of any copy of Campaign or Marketing Week and you’ll find at least two or three articles with words to this affect.  But what does all this really mean? Download… Read more →

Brands Make You Happy – Fact!

One day I was at a party and this person said to me, “Brands aren’t important to me… I shop at Aldi and Muji see!”  Popping into my head was that famous allegedly Mark Twain Quote “De-nial ain’t a river in Egypt baby!” Well maybe he didn’t say the baby bit at the end but you get my drift.  … Read more →

Five-Four-Three-Two-One – London we have launch!

Today we open the doors on what we hope is an exciting new journey into insight and research – the Global Human Insight Consultancy, One Minute to Midnight. Some time ago the idea was conceived to create a ‘thing’ that better answered the insight needs of business. We didn’t want to just set up an agency put our ‘fabulous’ names… Read more →